I'm just proud as hell of this site. The amazing designers and programmers at McKinney hit this one outta the park. Make sure you check out the song (click ON at the right side of the navigation bar), the Track Design, and the various entries in The Tom Blog. And of course, Declare A Duel.
2 comments:
I submitted a comment to the Tomblog, but you'll never guess which one!
I just downloaded the legal documents. I can't believe how comprehensive the campaign is. It's brilliant. How much did it cost? [Just post the answer on your blog and I won't tell anyone.]
The budget for the entire thing was around $250K. To put that in perspective, the Sony Bravia campaign cost about $3.2 million. Needless to say, we squeezed everything we could out of every dollar. Dave even directed all the videos himself!
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