The best one I saw was actually not a new ad. Weiden & Kennedy's "Give A Little Love" ad for Coke was, to me, the best ad of the bunch. Incredibly well-written and even better executed. So what if it's been running in theaters for the past few months.
That's not to say there weren't some moments of greatness. The Heart Attack ad was wonderful and not only because it didn't have a logo on the end. I also liked the idea behind Careerbuilder's Promotion Pit. The Snickers "Kiss" ad was hilarious, Garmin's "Maposaurus" had its moments and anything with Robert Goulet makes me laugh.
I am not sure what's gotten into America, but I checked USA Today's Admeter and was ridiculously disappointed to find that the Budweiser "Crab" ad was ranked so high. Really? REALLY?! I thought most, if not all, of the Bud ads were just plain boring. "Rock, Paper, Scissors" had a pretty funny punch line but I saw it coming a mile away.
Again, I see a lot of ads so I know a lot of formulas, so I apologize if I'm ruining the fun of Ad Day. But I just expect more on Superbowl Sunday. It's the one day when any company can change their destiny by running a - pardon the pun - game-changing ad much in the way Apple did with "1984," the way Monster did with "I wanna file all day," the way E*Trade did with their "Well, we just blew a million bucks" ad, etc. etc. etc. I will give E-Trade credit for this year's "Finger" ad which I felt had some nice moments in it. But to the rest, it felt like they could've done more with their $2.6 million.
See all the spots here and lemme know what you think.
2 comments:
I haven't see all of them but the only one that stuck out was the E Trade finger ad. The Coke ads were just okay but left me wanting the Jack White Coke commercial. The career builder ones were funny in how violent they were.
The crab commercial SUCKED!
At least that's how I saw it.
Hey, Keith, it's David Ives. Long time, no see. The Coke add was my favorite also, mainly for the play against expectations. I run what amounts to a debate club at my local parish for high school juniors and seniors where we argue religion, philosophy, etc. One night, when the discussion turned to whether or not violent imagery in entertainment had any negative affects on individuals or society, Grand Theft Auto came up. One guy made the argument that while GTA did indeed reward bonus points for mowing down hookers, it encouraged the development of motor coordination skills, and was therefore a positive contribution to individual growth. So, there you go.
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