Wednesday, May 30, 2007

Big Sugar, Bigger Nerds

When we decided to head to L.A. for a mini-vacation for Memorial Day weekend, I had one goal: see Big Sugar, my brother’s wife’s bakery. Sure, I’d heard that the donut muffins were to die for (they were) and yeah, I wanted to load up on delicious buckeyes…



…but I was really going because I designed their logo...



...and I wanted to see it in action. I wasn’t disappointed. Check out the awesomeness.


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ME SEEING THE SIGN FOR THE FIRST TIME.

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HELEN SAMPLING EVERYTHING.

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INSIDE BIG SUGAR.

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Logo aside, I was blown away by the bakeshop itself. As charming as it is well-designed. I kept doing 360s of the place, in awe of how cool and perfect it was.

I was already proud of the logo (one of three favorite logos I’ve ever done), but I’m even prouder of Lisa’s accomplishment.

On the flipside of cool - the Bizarro cool, if you will - Helen and I checked out the Star Wars Convention at the L.A. Convention Center this weekend. See how I used the phrase “checked out” as opposed to “attended.” I am going to try to sound like we’re not total nerds but I have to admit: It was soooo awesome.

Yes, there were 40 year-olds dressed up as Ben Kenobi, light saber and all. Sure, there were women dressed up as Slave Girl Leia (and no, they could NOT pull it off as well as Carrie Fisher did). And no, I did not know that video stores across America employed THIS many people. But, I gotta say, it was a lot of fun.

I would say we were totally geeking out, but that’s not how anyone treated us. Everyone was so nice and so accepting. They could tell it was our first convention and they accepted us with open arms. Okay, so those arms were covered in home-made Empire-grade plastic Boba Fett forearm shielding, but so what?! Here are a few favorite pics:


HELEN GETTING CHOKED DARK-SIDE-STYLE BY DARTH VADER

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ME SUPPORTING THE TROOPS

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DAVE WITH THE VERY POPULAR TROOPERETTE

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Tuesday, May 22, 2007

Challah if you want one!



New shirt time! As usual, it can be found in my store by going HERE. Also available on white and jewey blue.

Saturday, May 19, 2007

Wakey'z Shmakey'z

Apparently, Wakey’z Drugmall is big with the Jews. Check it out here.


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Thursday, May 10, 2007

Up Up and Awake!



Wakey’z Drugmall launched today!!!

Wakey’z is a project I’ve been working on for some months now. It’s part of a Select Comfort campaign that positions their Sleep Number beds as a better alternative to the crazy wake-aids and sleep-aids Americans use to make up for poor sleep.

The funny thing about creating the over-the-top inventory of products for Wakey’z is that the more research we did, the more actual insane products we encountered. I mean, you can actually buy caffeinated beer, caffeinated mints, caffeinated donuts, caffeinated breath strips, caffeinated soap (!) and even an energy drink called Cocaine.

While it was tough to create even crazier products, we feel we did a pretty great job. And while the products are not real, you CAN pick up some Wakey’s swag at Wakey’z Wear. See if you can guess which t-shirt is my favorite.

Some of my favorite Wakey’z products are:


Morn Horn, alarm clock amplifier


Resteban, The Sleep-Inducing Teddy Bear


Bum Rush, stimulant laxative (The #2 Wake-Aid!)


ChloroFoam, sleep masks